LOGO DESIGN

Objective: Create a logo for the fictional establishment: Tried & True. Tried & True is a coffee house and flower shop based in New York. The goal of the logo design was to appeal to the demographic of women in their early-mid twenties. It's a hip location that would look great on a blogger's latest Instagram story.

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PUBLIC SERVICE CAMPAIGN

Objective: To create an event for an existing company and design their ad campaign across different platforms.

The event I created was a body positivity photoshoot for the clothing company, So Worth Loving. So Worth Loving is known for creating a safe space for people to share their stories. My audience is women in their late teens to early 20s. I made sure the logo of the organization was a focal point across the board.